CLIENT: NBPA ╳ VENUE: The London Hotel, LA ╳ ATTENDEES: NBA Players, guests and select press
For All-Star weekend in Los Angeles, The London Hotel was rebranded as One Court, the players’ exclusive hub for off-court activities. One Court helps to foster engagement between players, brands and sponsors throughout the weekend. The classic LA hotel was transformed with a stunning basketball art installation in the lobby, One Court branded touch-points throughout the hotel, and VIP gifting suites featuring 20+ brands. The weekend included pool-side events and a private premiere of Black Panther the weekend was a high-end hospitality retreat for the players and their families. The board also hosted their union NBPA Player Representatives Meeting at the hotel conference room, built out for the occasion.
Event production by LeadDog. Creative Direction + Event Design by Stephanie Dally.