CLIENT: LG Electronics ╳ VENUE: Gotham Hall, NYC ╳ ATTENDEES: Students, media, philanthropists
LG hosted an unexpected product launch featuring art students along with LG’s HD and OLED televisions. Students were invited to participate in an art competition through the creation of original works brought to life by the product’s features. The TVs acted as “digital canvases” in an interactive gallery of the finalists work. To inspire and highlight the student’s potential, classical masterpieces projection-mapped on to the walls of Gotham Hall. The evening was hosted by Neil Patrick Harris and the gala included the product reveal, student awards ceremony, and a private concert with Sam Smith.
This event was produced by First. Flowers by Kiriba, Atlas Florals. Event Design + Styling by Stephanie Dally.