CLIENT: Gilt Groupe ╳ VENUE: Private Townhouse, Soho, NYC ╳ ATTENDEES: 750
The #GiltLife House pop-up brought Gilt.com to life in a luxury, four-story townhouse in SoHo. For 10 days, the home hosted a series of 9 events showcasing Gilt’s lifestyle products and experiences. The GiltLife House launched with a star-studded opening party with guests Chef Marcus Samuelsson, actress Kate Bosworth, and model Alessandra Ambrosio. The decor and theme transformed daily to spotlight Gilt.com categories (such as culinary, bridal, beauty, fitness and family). The house was designed to appeal to the brand’s broad range of customers and support a variety of immersive programming from a bridal nail salon to chef hosted dinner, and fitness classes to a Bermuda themed “Travel Night”. The house sold out, with over 750 attendees, and the total reach of the campaign was 745MM, with 400MM media impressions, 48M social impressions, and 13M earned social impressions.
This event was produced by CSM/LeadDog. Event Design and Focal Wall Styling by Stephanie Dally.