To become the most talked about brand in entertainment, Paramount launched a large-scale campaign beginning 100 days out from the Super Bowl. The campaign spanned social, digital, TV, and OOH media, culminating in a citywide takeover of Las Vegas, the Super Bowl host city.

The crowning jewel was the the iconic Paramount Mountain on the Las Vegas Strip – an epic celebration of the brand’s “Mountain of Entertainment” open for 4 days during Super Bowl LVIII. The event featured 13 dedicated IP activations, five 4DX gondola rides, 36,000 sq. ft. immersive theme park, two exclusive VIP events, swag shop, live performances, giveaways, F&B and more.

Thousands of daily guests attended, immersing themselves in Paramount’s world of entertainment, solidifying the brand as a leader in the entertainment space.