Patrón hosted an exclusive event to celebrate the launch of Patrón El Cielo, the world’s first four-times distilled tequila. Held at The Boom Boom Room atop The Standard Hotel, the star studded event featured specialty Patrón El Cielo cocktails and brand moments.

Guests, dressed in luxurious gold and white attire, were immersed in the radiant world of Patrón El Cielo through vibrant music by DJ Austin Millz, artful lighting and photo installations and scenic storytelling. The evening culminated in a dazzling surprise performance by Doja Cat, making the event a true celebration of radiance and innovation.