Expedition Vegas Paramount at SuperBowl LVIII
Paramount at Super Bowl LVIII:Expedition Vegas CLIENT: Paramount Global (+10 brands) ╳ VENUE: The Mirage, Las Vegas ╳ ATTENDEES: 12K+ To become the most talked about brand in entertainment, Paramount launched a large-scale campaign beginning 100 days out from the Super Bowl. The campaign spanned social, digital, TV, and OOH media, culminating in a citywide […]
Bloomberg Screentime 2023
Bloomberg Screentime CLIENT: Bloomberg Live ╳ VENUE: NYA Studios, Hollywood, CA ╳ ATTENDEES: 1500+ For the inaugural Bloomberg Screentime conference in 2023, we strategized and designed a groundbreaking, new-to-market conference that pushes boundaries and serves as a platform for critical conversations at the intersection of pop culture, media, tech, sports, and entertainment. Collaborating with Bloomberg […]
El Cielo Launch
Patrón El Cielo Launch CLIENT: Patrón ╳ VENUE: Boom Boom Room, Standard Hotel NYC ╳ ATTENDEES: VIPs & Influencers Patrón hosted an exclusive event to celebrate the launch of Patrón El Cielo, the world’s first four-times distilled tequila. Held at The Boom Boom Room atop The Standard Hotel, the star studded event featured specialty Patrón El Cielo cocktails and brand moments. […]
Hello Sunshine
Hello Sunshine CLIENT: Hello Sunshine ╳ VENUE: NYA Studios, West Hollywood ╳ ATTENDEES: 1250+ Shine Away, Hello Sunshine’s second annual experiential event, was a two-day celebration of empowerment, connection, and growth. Hosted at NYA Studios, the event brought women together from across the globe to reclaim their joy and gain tools for transformation. The immersive […]
FX’s The Bear Tasting Kitchen
FX’s The Bear Tasting Kitchen CLIENT: Patrón ╳ VENUE: Boom Boom Room, Standard Hotel NYC ╳ ATTENDEES: VIPs & Influencers To celebrate the return of FX’s The Bear on Hulu for Season 3 we collaborated with FX, American Express and the award-winning series to create an immersive dining experience and exclusive content for fans. Global Dining […]
Creed at Neiman Marcus
Creed & Neiman Marcus CLIENT: Bloomberg Live ╳ VENUE: Neiman Marcus (6 Locations Nationwide) ╳ ATTENDEES: 1500+ To unveil Creed’s new fragrance, Queen of Silk, we designed and produced immersive pop-ups at Neiman Marcus locations nationwide. The flagship installation at Northpark Center in Dallas featured a bespoke sculpture centerpiece that captured the spirit of the […]
Prime Video’s FYC Fest
Prime Video’s FYC Fest CLIENT: Prime Video & Amazon Studios ╳ VENUE: 3 Locations in LA ╳ ATTENDEES: 3,600+ For Emmy awards season Prime Video and Amazon Studios hosted FYC Fest, three events in LA promoting 8 series for Emmy Awards. We brought Lizzo’s Watch Out for the Big Grrrls, The Boys Presents: Diabolical, Lucy and […]
Queens Gambit FYC
Queen’s Gambit FYC CLIENT: Netflix ╳ VENUE: The Grove, LA ╳ ATTENDEES: 7,000 To honor The Queen’s Gambit’s 18 Emmy nominations, we concepted and designed a life-size chess board that popped up for 3 days in the middle of The Grove in LA. The immersive art installation featured a pink queen piece inspired by Beth […]
NYX Twisted World of Oz
NYX Twisted World of Oz CLIENT: NYX Cosmetics ╳ VENUE: 3rd Street Promenade, LA ╳ ATTENDEES: 3,600+ NYX Cosmetics celebrated Halloween 2021 with a “Twisted World of Oz” pop-up inspired by makeup artistry in Santa Monica, LA. Influencers and consumers were delighted by how 3rd Street Promenade was transformed into an Oz inspired whimsical world. […]
Norwegian Prima Debut
Norwegian Prima Debut CLIENT: Norwegian Cruises ╳ VENUE: Various in Venice, Italy ╳ ATTENDEES: Press & Media Norwegian Cruises debuted their newest luxury ship with a splash in Venice, Italy. Select invitees were invited to 3 days of programming and events to get a taste of the Prima experience. Guests were transported around Venice via […]
AOL Access Newfront
AOL Access Newfront CLIENT: Verizon + AOL ╳ VENUE: South Street Seaport, NYC ╳ ATTENDEES: 3,600+ For their Access Newfront, AOL took the party to the streets with a large-scale, multi-brand “choose your own adventure” block party, spanning four New York City blocks. Huffington Post, TechCrunch, Autoblog, Moviefone, NBA and NFL gave 3600+ guests hands-on […]
Haus Holiday Pop-up
Haus Holiday Pop-up CLIENT: HAUS Laboratories ╳ VENUE: The Grove, LA ╳ ATTENDEES: Media + excited fans! A holiday pop-up allowed consumers and media to get hands-on with Lady Gaga’s Haus Laboratories makeup products. The retail space was decked out with glitz and glam, bringing the exclusive featured holiday collection to life. Haus make-up artists […]
Linkedin Possiblities
LinkedIn Possibilities CLIENT: Linkedin ╳ VENUE: Pocket Park ╳ EVENT: Dreamforce 2022 LinkedIn showed up at Dreamforce 2022 with two community-centric cafe experiences (one on the show floor and one street-side in Pocket Park). The experiences bolstered LinkedIn as the central partner in empowering B2B teams to create possibilities. There were livestream panel sessions from the […]
Snowfall Block Party
Snowfall Block Party CLIENT: FX Networks ╳ VENUE: Hudson Loft, LA ╳ ATTENDEES: 2,000+ FX’s Snowfall is a series that transports viewers back to the early 80’s and explores the genesis of the crack epidemic and how it impacted the city of Los Angeles. To introduce the show to the public we created an immersive […]
Fumble Frenzy at Superbowl
Fumble frenzy CLIENT: P&G ╳ VENUE: NFL Experience, Miami ╳ ATTENDEES: 4,000 Players + 40K Samples Distributed An exciting, multi-brand activation for Procter & Gamble at the NFL Experience during Super Bowl week generated awareness, inspired consumer engagement, and was a hub for product distribution. “Fumble Frenzy,” a larger than life six-person game rewarded players […]
New Year New You
New Year New You CLIENT: Amazon Treasure Truck ╳ CITIES: LA + NYC ╳ ATTENDEES: 4,200 To kick-off the New Year and inspire people to achieve their wellness goals, Amazon Treasure Truck hosted New Year, New You, a two-day health and fitness pop-up in Los Angeles and New York. The sponsor brands, Under Armour, Samsung, […]
First Steps Tour
First Steps Tour CLIENT: Amazon Baby Registry ╳ CITIES: Seattle, Los Angeles, Houston, Atlanta, NYC ╳ ATTENDEES: 12,000 A five-week-long tour showcasing hundreds of baby products in a storybook style pop-up created buzz, awareness and usage of Amazon’s Baby Registry platform. Guests explored 15 themed vignettes and discovered hundreds of baby products with QR codes […]
Future Front
Future front CLIENT: AOL ╳ VENUE: Basketball City, Pier 36, NYC ╳ ATTENDEES: 2,200 AOL celebrated their acquisition by Verizon and stepped out with a highly social, highly mobile event proclaiming “we are mobilizing the future”. The mobile video theme was woven throughout the massive event that drew 1,300 attendees who ranged from the c-suite […]
Skin Wellness Summit
Skin Wellness Summit CLIENT: Johnson & Johnson ╳ VENUE: Goya Studios, LA ╳ REACH: 452,745,787 total impressions The Skin Wellness summit was a three-day, nine-hour virtual event on the topic of skin health and wellness, featuring Neutrogena and Aveeno. The interactive program aired on Amazon Live where celebrities, influencers, and skincare professionals shared their tips […]
29 Rooms San Francisco
29Rooms San Francisco CLIENT: Refinery29 ╳ VENUE: Palace of Fine Arts, SF ╳ ATTENDEES: 20K For 29Rooms San Francisco, I had the honor of designing the two Celebrity rooms for the event in collaboration with Anna Kendrick and Jessica Alba. 29Rooms is a collection of 29 spaces that have been curated to show art and […]
TEMPLATE W/ VIDEO
Template w/ Video CLIENT: Verizon + AOL ╳ VENUE: South Street Seaport, NYC ╳ ATTENDEES: 3,600+ For their Access Newfront, AOL took the party to the streets with a large-scale, multi-brand “choose your own adventure” block party, spanning four New York City blocks. Huffington Post, TechCrunch, Autoblog, Moviefone, NBA and NFL gave 3600+ guests hands-on […]