CLIENT: Audi, USA + American Film Institute ╳ VENUE: The Hollywood Roosevelt Hotel, LA ╳ ATTENDEES: Festival Guests, VIP, Media
To support Audi’s “takeover” of the Hollywood Roosevelt Hotel for the eight-night annual American Film Institute Festival, the hotel was re-branded with custom illustrations inspired by one of the year’s nominated films. The illustrations subtly integrated Audi’s branding and vehicle features, with Art Deco style. Visited by thousands of movie goers, the hotel is the hub of the festival’s panel events, after-parties and VIP gatherings, include a private party overlooking the pool from the Audi Sky Lounge.
Event Production by LeadDog. Creative direction and Event Design by Stephanie Dally.