CLIENT: CeraVe ╳ VENUE: Photo Studio, NYC ╳ ATTENDEES: 50 Health & Beauty Editors, Influencers
To generate media attention for the launch of CeraVe’s new mineral sunscreen, we designed a high-touch showroom environment that inspires a dialogue between brand experts and guests. The launch featured activities where guests experienced the product and it’s benefits in an unexpected way. Guests used the ancient Japanese art of Kitsugi (to repair cracks with gold) on ceramic bowls, mimicking the product’s restorative properties. Experts also led guests to examine and understand their own sun damage. A sharable moment for the brand was created in the Light Ray Room, where guests could reflect on their own unique beauty. 50 health and beauty editors and influencers attended the event.
This event was produced by Allied Experiential. Creative Direction + Design by Stephanie Dally.