CLIENT: Audi, USA ╳ VENUE: Aspen, Snowmass ╳ ATTENDEES: Visitors to the resort, media, atheletes
Audi and skiing are a perfect match, and Audi’s resort partnership at Aspen Snowmass offers targeted opportunities for the brand to reach consumers at special events and throughout the ski season. The 2017 Audi FIS World Cup finals continued the long-standing tradition of Snowmass being a hub for ski racing, as the world’s best ski racers come from all corners of the globe to compete on the technical and steep faces of Aspen Mountain. Audi hosted the event with mountain-side vehicle displays and a full-scale production and branding package for the world class race. Other touch-points at the race also lived on throughout the ski season, such as Audi branded wagons to cart ski gear, a custom designed hot chocolate chalet and an Audi photo op frame (both able to be transported around the mountain by snow cat).
Event production by LeadDog. Concept, Design + Creative Direction by Stephanie Dally.