FX's The Bear Tasting Kitchen

CLIENT: Patrón ╳ VENUE: Boom Boom Room, Standard Hotel NYC ╳ ATTENDEES: VIPs & Influencers

To celebrate the return of FX’s The Bear on Hulu for Season 3 we collaborated with FX, American Express and the award-winning series to create an immersive dining experience and exclusive content for fans. Global Dining Access Members by Resy were invited to a Tasting Kitchen Experience in LA that brought the world of The Bear to life.

The event featured scenic and decor inspired by the show, including a walk-in freezer and dining room details, a themed cocktail hour featuring an appearance by The Bear’s Matty Matheson, a chef’s table dinner presented by restaurant Kasama, and an advanced screening of the season’s first two episodes. This activation seamlessly blended storytelling, culinary excellence, and fan engagement, delivering an unforgettable experience for attendees.

This event was produced by AGENC. Executive Creative Direction and Strategy by Stephanie Dally.

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