To unveil Creed’s new fragrance, Queen of Silk, we designed and produced immersive pop-ups at Neiman Marcus locations nationwide. The flagship installation at Northpark Center in Dallas featured a bespoke sculpture centerpiece that captured the spirit of the fragrance and enchanted customers, enhancing their sensory journey.

I spearheaded the environmental design for this bespoke retail experience, crafting a compelling customer journey that seamlessly blended luxury, heritage and storytelling. The Dallas installation was scaled to five additional locations, transforming each space into an engaging hero moment that celebrated the essence of Queen of Silk.